Blogs
Articles and notes from our work, written in plain language.
What small brands can learn from selling direct
Owning the customer relationship, simple ordering, and clear product pages: a practical view of retail for small brands.
Read the articleWhere AI helps consumer businesses, and where it does not
A practical view on using AI for customer support, product content and operations in consumer and retail businesses.
Read the articleProtect your brand name before you build on it
Why checking and registering a trademark early can save a growing brand from an expensive rename.
Read the articleHave a topic in mind?
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